Stock project?

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stock
Allie asked:

We had a stock project in which we were given $10,000 and asked to buy as many stocks as possible from our assigned companies. I was assigned PepsiCo (PEP; I had 154 shares at $64.61 apiece), and I had to observe the stock over time from 2/20-4/11. Today, however, we were given a worksheet (”Stock Project Overview”) with this question:
“Name 3 reasons you believe you lost/gained money. (Refer to current events to support your answers.)”
On day two, the stock gained some money. (The price of the stock went up to $65.02.) However, I noticed that the price started falling after that, and- starting on day four- the price of the stock fell below the original price. It hit its lowest price ($62.16) on 3/13. What current events could explain this? (Incidentally, the price fluctuated after that. On the final day, the stock was worth $63.21 apiece, and it had gone higher then that on previous dates.)


Question posted courtesy of: Randy
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